The bokode has a diameter of 3mm and can hold thousands of times more information than a barcode. The powered device consists of a small LED behind a mask and a lens. The information is encoded into the light itself and can theoretically be read from distances of up 20m.
Developers say that the new device has many advantages over the standard barcode, including its small size, the ability to 'read' the light from many angles, and the fact that the information can be captured by a simple mobile phone camera. The bokode will probably be introduced initially in an industrial warehouse setting, but could soon be hitting the high street where they could be used to encode nutritional information, or pricing offers.
There is also the potential for integration with applications such as Google Street View. If shops and restaurants had a bokode outside their premises, the Street View cameras would pick up the encoded information and this could then be displayed on Street View allowing users to see menus or special offers.
The tags are currently too expensive for widespread use at around $5 each, but developers hope to reduce the cost by eliminating the need for them to be powered by making them reflective. Previous attempts to replace the barcode have not succeeded, with radio-frequency tags only really taking off in library books and passports.











